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LAGOM Watches represents a modern interpretation of the classics and instil our passion for nature. They believe in timeless, elegant designs that enhance the uniqueness of every individual.

The name “LAGOM” reflects the beauty and simplicity of the Swedish living. “LAGOM” has long been a vital aspect deeply rooted in Scandinavian culture – the Swedish concept of “not too much, not too little,” “enough, sufficient, adequate and just right.”

In Hong Kong, moderation has never been “sexy”. As a society, Hong Kongers favor excess and life in the fast lane. Anxiety, impatience and a strong desire to avoid even the slightest delay appeared to be symptomatic of Hong Kong living. Life encompasses intense feelings of stress and total detachment from the present moment. From eating on the go to demanding jobs, hectic lifestyles can distract you from what is really important in life.



Stunning and practical timepieces with premium components, including a unique watch case with a modern mix of tortoise acetate and polished steel, Swiss movement and Italian Premium leather straps.

Representing a choice of life, the “BÖRJA” brand conveys that you don’t have to sacrifice what you love as you’re not taking away from the planet natural resources.




Pre – Order | $122