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Euclid is the first measuring cup to measure small amounts and large amounts with equal accuracy. Since recipes are all about ratios, that consistent accuracy across different amounts is essential. Consistency also improves repeatability – key to refining recipes over time.

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With traditional measuring cups, the smaller the amount, the harder it is to measure accurately. The culprit? The shape. Straight sides magnify errors when measuring lower down in the cup. Some have tried to solve this problem with conical measuring cups, but their results fall short of Euclid’s by up to 60%. Euclid is the only measuring cup with a mathematically optimal, tapered design for consistent accuracy across amounts.

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Pre – Order | $24