They started from scratch and created a whole new sizing system. First, they analyzed millions of data points from body scans of actual people. Then, they took that data, combined it with 3D modeling and thousands of live fittings, and came up with 75 sizes as varied as the people that wear them. And, it’s incredibly simple… 75 sizes may sound daunting, but they take care of all the work. Just put in 3 simple measurements and their algorithm finds your size—each one named after a street in New York City. So, instead of a medium or a 16 1/2 x 35, you may be a Madison Ave, Broadway or a Lexington. And each shirt is made just for you and delivered to your doorstep in only 7 days. That’s pretty painless.
Comfortex™ is a revolutionary new fabric developed using the latest athletic apparel technology to make your dress shirts more comfortable and versatile
- 4-way stretch to move with your body
- Moisture-wicking technology keeps you dry
- Dries 3x faster than cotton
- Temperature regulating
- Ultra-soft for maximum comfort