They partnered with the top Chiropractor on Earth to bring you what they truly believe is the best chair in the world. Celebrities from Justin Bieber to Paula Abdul to Chelsea Handler agree – BackStrong will revolutionize the way you sit.
This means disrupting the seating industry – something that can only be done from OUTSIDE of it. They looked at licensing deals – but there were always roadblocks to getting this done right. And they have seen first hand, that in many cases good chair designs that work well get watered down by marketing departments in big companies and all you get are chairs that are the same old thing.
They have pumped both of their life savings into making this dream a reality – and let’s face it, they aren’t young start up pups just giving this a shot for fun. This is their dream, their life’s work and mission.